Stair runners — Soho W1
Bespoke stair runners for Soho's period townhouses.
Soho's mix of Georgian and Victorian townhouses — many now converted into apartments above shops, restaurants and members' clubs — often have narrower, steeper staircases than their grander Mayfair or Belgravia neighbours. A bespoke runner needs to be templated with real precision here, since there's less room for error on a tighter, more heavily-used stair.
No site visit required for a quote · reply within 24hrs, Mon–Fri
Materials
Materials that work in Soho properties.
Seagrass & Sisal
Soho's mixed-use buildings see genuinely heavy footfall, so a hard-wearing seagrass or sisal runner is often the practical choice — durable underfoot without looking utilitarian, and a good match for the area's converted period staircases.
Herringbone & Flatweave
For a quieter, more residential Soho apartment, a herringbone or flatweave runner offers a softer, more considered feel underfoot. We bring samples to your Soho property so you can compare materials in your own light before committing to anything.
See more
Every runner has a story.
We've fitted hundreds of stair runners across London, and we write up many of the more interesting ones on our blog — the fabric hunts, the tricky winders, the rescues. Have a flick through our stair runner project archive to see the range of what's possible.
If you'd like to see the full range of designs available before you commit to a material, our sister company Fenston Carter stocks a much wider selection than we can show on this page — a few examples shown here, or browse the full stair runner collection for inspiration.
Edge finishes
Cotton borders
& edge finishes.
On a narrower Soho staircase, a well-finished edge matters even more — there's less width to disguise an imprecise border, and heavier footfall means it needs to hold up over time. A neat cotton border or a clean whipped edge both work well here, depending on the material and the look you're after. We stitch every finish in our Wimbledon workshop and check every seam before it leaves for installation.
We also supply and install premium branded runners including Roger Oates, Louis De Poortere and Alternative Flooring for Soho clients who have specified a particular brand.
Process
The process in Soho.
Estimate
It's really as simple as sending in a short video of your staircase via WhatsApp, with any dimensions you have and what type of runner you have in mind. We come back with a detailed estimate inside 24 hours on a weekday — no site visit required.
Samples & spec
Once you accept, we can send samples in the post or bring them to your Soho property so you see the carpet in your own light. We confirm material, pile, width and edge finish — or work from your designer's spec.
Templating
For winders, tight curves or narrower staircases, we return to build paper templates of every step. Non-negotiable on complex jobs — it's what guarantees the fit.
Make & install
The runner is cut, shaped and edge-finished in our Wimbledon workshop, every seam inspected before it leaves, then fitted at a time that suits you — including evenings and weekends.
Indicative pricing
What does a bespoke stair runner cost in Soho?
Polypropylene, whipped
from £800
Supply and fit, standard straight staircase, 13 steps.
Wool or wool bouclé
from £1,000
Same staircase, upgraded to wool or wool bouclé.
Sisal / seagrass, whipped
from £1,200
Same staircase, upgraded to natural sisal or seagrass.
Adding a decorative cotton border increases the cost depending on the tape chosen. Staircases with winders involve additional templating time; two-flight staircases are priced proportionally. Premium materials — Roger Oates flatweave, patterned Wilton, wool bouclé with a herringbone border — carry a higher material cost and reflect the quality of finish most Soho clients expect. There is no premium for our location — you pay for the runner and the installation, not our postcode.
Service area
Soho & neighbouring areas.
If your property is in any of these areas or anywhere else in London, WhatsApp us or call 0208 135 9452 and we'll be happy to provide a quote. View our full London stair runner service for the complete list of areas we cover.